2.14.1.21. Add Facebook/Meta Pixel in WordPress

Using plugin

  1. Install and activate the PixelYourSite plugin.
  2. In the side menu, open "PixelYouSite → Dashboard" and on the "General" tab, in the "Your Meta Pixel (formerly Facebook Pixel)" line, click "Click for settings":
  3. In the "Meta Pixel (formerly Facebook Pixel) ID" field, paste your Pixel ID copied from the Facebook site and save the changes:

Manually

  1. In the side menu, open "Appearance → Editor".
  2. Select "Template parts → Header" and click the edit button.
  3. In the upper right corner, click on the three dots and switch from the visual editor to the code editor.
  4. Add your Pixel code copied from the Facebook site to the field and save the changes.
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